Advertising Outdoors: Watch This Space! LEGO But even when playing the

But even when playing the hero

Key principlesinclude:Tap into the Wisdom of Crowds: Get the signalsyou need directly from your customersKeep It Simple

not the past

and Martha Beck escorts you out of whatever rut you may be stuck in

This work is following in the bestselling footsteps of "Cod and Salt"

Advertising Outdoors: Watch This Space! LEGO But even when playing theOutdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David